Enhancing the experience of beauty and skincare
Roles: Retail Design | Product Design | Packaging | Product Experiences | Point of Sale
A beautiful piece of design work housed within Californian skincare brand FORM + MATTER's partner stores. It's a mobile testing laboratory—designed to engage customers, and envisioned by Social Studies of California.
In essence, a shop within a shop, this riff on a classic wooden A-frame structure does more than offer a minimalist, usable presentation of product; its core design DNA matches that of the brand it actively houses. On top of that, it's a flat-pack design, lending an additional edge regarding storage and mobility.