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Trendbook 01
Minimalism
Google SOHO:
Creating an iconic space which celebrates the past
Roles: Architecture, Facade, Store Design
Google Soho was the first retail presence within NYC for the tech giant. The big architectural move within the space was to cut back the floor at the rear of the space to create a double height space to maximize the lower floor and to install immersive products storytelling.
Pulling back the floor at the rear of the store, allowed the back glass facade to shine with natural light, creating a respite from the hustle of the city and celebrated the historical architecture of the Soho neighborhood.
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