A Minimalist Approach to Organic Skincare
Roles: Brand Identity | Company Positioning | Design Strategy | Creative Direction | Product Design | Launch Strategy | User Experience Strategy
FORM+MATTER offers natural and organic face and skin care products using the finest plant based botanical ingredients. The unisex products needed a branding package which would relate to both men and women.
We developed a monochromatic aesthetic with all the product information on the front of the bottles. Using amber glass, the bottle naturally protects the ingredients, causing the products to have a longer shelf life. Meaning the products will last the consumer longer and generate less waste which in turn creates brand loyalty.