For us at Social Studies of California, minimalism in is not about an aesthetic or a stylistic way of looking at design, but instead it is striving to remove the superfluous in the products we use, the spaces we inhabit and in the visuals that we use to communicate.
“Good design is as little as possible. Less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.”
– Dieter Rams